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Retain More Staff with a Focus on Training

July 14, 2022 |11:00 AM PST |Duration: 1 Hr

Sponsored by
GWC Warranty

There is a lot of talk in the industry about transparency and going digital as dealerships across the country trying to figure out how to operate in this "new normal." Too often, we focus on the tactical side of the car business: the sale and the steps it takes to get there. But we neglect to think about the human side and the employees who can ultimately make or break any sales strategy.

You can't sell cars without great salespeople, and you can't retain great salespeople without a development and training program. There are a number of benefits for dealerships that take the time to build up their employees. 

In this webinar, we'll learn:

  • What is Emotional IQ and why does it matter? 
  • How will a training program help reduce turnover and retain the best employees?
  • What is your culture, and what does that have to do with car sales?


Jeremy Beck

Vice President, Sales Operations, APCO Holdings (GWC Warranty & EasyCare Brands)

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