CerebrumX, Guidepoint Systems Join Forces

CerebrumX Labs Inc., an artificial intelligence-driven automotive data platform company, announced a strategic collaboration with Guidepoint Systems, a provider of vehicle telematics and software as a service for automotive manufacturers, dealerships, rental agencies and commercial fleet managers. The joint solution taps demand from fleet companies and dealerships for new data solutions that help reduce costs, improve customer experience, enhance efficiency, as well as safety in inventory operations, moves CerebrumX says lead to increased profitability. 

The partnership aims to transform fleet management and dealer operations by offering what's billed as a seamless and hassle-free solution for inventory management without the need to install additional hardware. CerebrumX’s Augmented Deep Learning Platform integrates with the Guidepoint software platform to receive real-time connected-vehicle data from equipped and eligible vehicles. It says the integration makes for accurate and remote inventory management for a contactless and seamless experience for customers. CerebrumX says the platform's real-time location tracking capabilities streamline the test drive process, resulting in reduced waiting times and enhanced customer satisfaction. 

The remote-access dashboards allow contactless inventory management, making it easier to locate vehicles and eliminating manual operations for tracking and maintenance. It utilizes real-time location tracking capabilities, allowing dealerships to establish geofencing parameters to strengthen inventory security and enable quick recovery of vehicles. CerebrumX also enables vehicle digital keys to integrate with the dealership’s authentication server, offering a direct interface with auto manufacturers to streamline the test drive experience.

“As we enter the partnership with Guidepoint Systems, we look forward to delivering a unique data-driven fleet solution that also simplifies the lot management,” said CerebrumX CEO Sandip Ranjhan. "The cross OEM-embedded vehicle information from our ADLP Platform gives Guidepoint’s customers access to smart insights in a single dashboard to real-time monitor the inventory including location of vehicles, vehicle health parameters, streamline test drives with digital keys and many more, hence operate effectively and maximize profits.”

Guidepoint Systems CEO Sam Spencer said, “Our automotive dealership and fleet customers will not only enjoy access to embedded data from over 90% of new vehicles on the market, but the real-time actionable data powered by Guidepoint’s OBD AI & CerebrumX’s ADLP to help increase operational efficiency, protect assets and reduce costs overall.”

Another key distinguishing feature of the partnership involves the elimination of dependency on external hardware, instead relying on embedded data stream received from the vehicle in near real-time for accurate results and superior data quality. 

Any small, midsize or large fleets/dealerships or telematics service providers with connected vehicles are eligible for integration. Those interested can contact [email protected].

Originally posted on Auto Dealer Today