Thursday, May 17, 2012
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Done Deal

Gregory Arroyo
Clicking for Service

By Gregory Arroyo
Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.

Mad Marv

Marv Eleazer
Longing, Not Loathing

By Marv Eleazer
The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

Sales Driver

Cory Mosley
Execution Plan

By Cory Mosley
The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.

On the Point

Jim Ziegler
Stop That Train!

By Jim Ziegler
‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.

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Bad Word
Gerry Gould Directory of Training United Developing Systems, Inc.
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$10.00

F&I and Showroom - March 2012

In This Issue
Here are some of the Highlights:

  • Updating F&I
  • In High Demand
  • Generationally Speaking
    And much more…

  • TRAINING CALENDAR
    Skills for the Business Manager with FILES Certification
    5/14/2012 - 5/18/2012

    Skills for the Business Manager with FILES Certification

    Skills for the Business Manager with FILES Certification
    6/4/2012 - 6/8/2012

    Skills for the Business Manager with FILES Certification

    Skills for the Business Manager with FILES Certification
    6/4/2012 - 6/8/2012

    Skills for the Business Manager with FILES Certification

    MAGAZINE

    May 2012

    In This Issue:

    <p>Dealer Melanie Spare-Oswalt (r) leaned on MarketResource rep Nicole Avellina to get her store back on track. Avellina, whose F&amp;I consulting firm was hired by Ford ESP to install new sales and F&amp;I processes at about 800 Ford stores, arrived at Sayville Ford in the spring of 2010.</p> View article

    From the Top Down

    For the better part of three generations, Sayville (N.Y.) Ford succeeded on gut instinct and a great reputation. But surviving the Great Recession would require a new approach, and the store’s new boss was more than willing to accept the challenge.

    View article

    Finding the Digital Sweet Spot

    Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.

    Facts, Anyone?

    Stories about dealer practices that harm consumers are prevalent, but the facts seem to be difficult to come by.

    View article
    View article

    Swimming With Sharks

    A reinsurance veteran reminds dealers that business partners are best judged by the companies they keep, and details an incident that should serve as a warning to all.

    View article

    The Hiring Test

    The cost of employee churn can exceed $10,000 per position, which is why the magazine’s HR expert says dealers need to have a plan before they expand.

    View article

    Keys to the Sale

    The cost to replace car keys is increasing as the technology embedded in them advances. The magazine’s F&I expert offers this primer for selling key replacement programs.

    <p>Tom Wolfe</p> View article

    The Local Approach

    The editor sits down with the executive team at Wells Fargo Dealer Services to talk about their new relationship with General Motors and the company’s new approach to consumer lending.

    <p>Pictured is the grading sheet Steve Veldkamp employs when using video recordings as a training tool at his clients&rsquo; dealerships.</p> View article

    Record, Review, Reward, Repeat

    Using video for training can be helpful, but it can also hurt you if not used properly. Check out this six-step guide to effectively employing video for training.