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Help F&I and Showroom Select the 2014 F&Idol Winner

Help F&I and Showroom Select the 2014 F&Idol Winner

Title Bout

Title Bout

Reverse the Turnover Curse

Reverse the Turnover Curse

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Tip of the Week
F&I Tip of the Week: Ask, Don't Tell

In the F&I office, customer engagement is key, especially when faced with an objecting customer. So stop telling and start asking customers what they know about the factory warranty. F&I trainer Gerry Gould explains in his latest F&I Tip of the Week.