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Done Deal
By Gregory Arroyo
With TrueCar drawing the ire of some dealers, the editor wonders if the rest of the industry is beginning to share his long-held contempt for the Internet.
Mad Marv
By Marv Eleazer
Sticking to your processes breeds success, and success breeds confidence. The magazine’s from-the-trenches columnist gets scientific to hunt down the key to keeping those hot streaks going.
Sales Driver
By Cory Mosley
Four marketing and dealership experts tell the magazine’s sales strategist to expect big things from social media, mobile marketing and data mining in 2012.
On the Point
By Jim Ziegler
It’s not a ‘knowing’ problem that plagues dealerships; it’s a ‘doing’ problem. ‘Da Man’ explains why most training efforts fail before the trainer even leaves the store.