EasyCare Unveils New Brand Identity

EasyCare and National Auto Care, APCO Holdings brands, merged into a unified nationwide F&I force under the EasyCare brand. The merger follows the acquisition of National Auto Care in January 2023. With a combined legacy spanning over 40 years, the brands are renowned for their innovative F&I solutions, award-winning products, and ability to drive results for dealerships nationwide.

“The fusion of National Auto Care and EasyCare enhances our ability to support our ever-increasing dealer portfolio, allowing us to offer a broader range of top-tier product solutions to our dealers and clients,” says Tony Wanderon, CEO of APCO Holdings. “Uniting as EasyCare presents a new face for some of our legacy customers, but our core commitment to providing innovative products and exceptional support to our dealers and agents remains our number one priority. Together, our nationwide salesforce and network of independent agents are armed with even more value they can bring to dealers."

The rebranding initiative includes a refreshed visual identity, including an updated logo, vibrant color palette, and refined brand messaging—all designed to underscore the brand’s dedication to offering premier F&I solutions.

“The new brand mark symbolizes our commitment to help consumers keep moving forward,” said Jennifer Haddow, vice president of marketing for APCO Holdings. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents, and customers.”

In addition to the visual updates, EasyCare revamped its online presence with the relaunch of easycare.com. The website has been redesigned to provide a more engaging, accessible and navigable experience for dealers, agents and consumers, serving as a central platform for interaction with the brand. The newly redesigned logo made its debut in the national racing arena, featured on Jordan Anderson Racing car No. 31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on April 20.

For more information on EasyCare’s commitment to driving success, visit the new easycare.com.

Originally posted on Auto Dealer Today