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March 2012 - Feature

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

By Jennifer Washington

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

Tags: chat software, dealer websites, eBay Motors, Internet leads, inventory, iPad Business Applications, lead generation, lead management, live chat, marketing, mobile applications, mobile leads, mobile solution, Mobile Website, online reputation management, Social Media, Web Marketing

January 2012 - Feature

Updated: True Controversy

TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.

By Gregory Arroyo

TrueCar is taking fire from dealers, trainers and state motor vehicle boards, but its embattled founder says the company will survive.

Tags: Compliance, Internet leads, lead generation, TrueCar

July 2011 - Cover Story

Dealer Eliminates BDC, Creates Hybrid Department

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

<p>The hybrid sales department that Arthur McCracken, Internet manager, Norman Dorf, owner, and sales strategist Cory Mosley constructed more than a year ago is already converting 10 percent of the dealership&rsquo;s leads. The goal now is to get to 15 percent.</p>

By Gregory Arroyo

Eliminating the business development center could be the death knell for any dealership in today’s Internet age, but not for Honda of Tenafly. In fact, it’s had the opposite effect.

Tags: business development center, dealer, Internet leads, Internet sales, Internet shopper

May 2011 - Feature

Solving the eBusiness Puzzle

The eBusiness model has yet to take F&I offices by storm, primarily because dealers don’t see the profit potential. Technology insider offers five reasons they need to join the revolution.

By Matt Nowicki

The eBusiness model has yet to take F&I offices by storm, primarily because dealers don’t see the profit potential. Technology insider offers five reasons they need to join the revolution.

Tags: business tools, dealership management system, E-CONTRACTING, F&I menus, Internet, Internet leads, Internet sales, Internet shopper

March 2011 - Feature

Deconstructing the Internet Shopper

We know car buyers love the Internet, but what sites drive their buying intentions? A new study discovered that today’s consumer is driven by research, not brand.

By Editorial Staff

We know car buyers love the Internet, but what sites drive their buying intentions? A new study discovered that today’s consumer is driven by research, not brand.

Tags: Internet leads, Internet sales, Internet shopper

December 2010 - Cover Story

Uncommon Courtesy

Jack Grimley is helping Courtesy Chevrolet recover from one of the worst economic stretches in San Diego history. His secret? Keep it simple.

Courtesy Chevrolet's General Manager Jack Grimley.

By Gregory Arroyo

Jack Grimley is helping Courtesy Chevrolet recover from one of the worst economic stretches in San Diego history. His secret? Keep it simple.

Tags: Customer Service, dealer, Internet leads, sales department

August 2010 - Cover Story

Conicelli's Triple Threat

Michael Hammond Sr. (left) is Conicelli's vice president of sales and marketing. Lori Hammond (center) oversees Conicelli’s Internet department, while her stepson Michael Hammond Jr. (right) manages the dealer group’s social media accounts.

By Justina Ly

Pennsylvania’s Conicelli Autoplex touts one of the nation’s top Internet departments. Meet the three people behind this online success story.

Tags: automotive SEO, Internet leads, Social Media, Web Marketing

December 2009 - Feature

Priming the Pump for 2010

By Denny Long

Marketing expert discusses the four keys to realizing a banner year.

Tags: Internet leads, marketing, special finance

August 2009 - WebXclusive

The Marketing Divide: Special Finance vs. BHPH

By Denny Long

The current environment has created more opportunities to serve credit-challenged customers than you may realize.

Tags: bankruptcies, BHPH, Credit Scores, Internet leads, special finance

August 2009 - WebXclusive

Calculating Tomorrow’s ROI on Internet Leads

By Rob Hagen

Internet leads can be frustrating, but there can be hidden treasures in each one. Rob Hagen goes on a digging expedition, and shows you why there is no such thing as a bad lead.

Tags: business development center, e-mail blasts, F&I, Internet leads

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Done Deal

Gregory Arroyo
Clicking for Service

By Gregory Arroyo
Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.

Mad Marv

Marv Eleazer
Longing, Not Loathing

By Marv Eleazer
The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

Sales Driver

Cory Mosley
Execution Plan

By Cory Mosley
The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.

On the Point

Jim Ziegler
Stop That Train!

By Jim Ziegler
‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.

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F&I and Showroom - August 2011

In This Issue
Here are some of the Highlights:

  • She’s Buying
  • Character Development
  • Ending the Cycle
    And much more…

  • News Channels