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September 2011 - Feature

4 Social Media Pitfalls to Avoid

The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.

<p>Dan Kilian and Kristina Reid of Meade Lexus in Southfield, Mich., are using social media to raise the dealership&rsquo;s online profile. But they also have taken steps to remain compliant, adding links to any required disclosure statements.</p>

By Jim Radogna

The social media sphere offers great opportunities to market your store, but there are several legal traps inherent to this type of viral marketing. Compliance expert reviews four of them in this digital marketing primer.

Tags: Compliance, digital compliance, policies and procedures, Social Media, Web Marketing

August 2010 - Feature

A Dealer’s Guide to Digital Compliance

The CAN-SPAM Act established rules for commercial e-mail usage, mandates for commercial messages, and put in place e-mail opt-out requirements. It also spelled out tough penalties for violators, with each violating e-mail sent to a consumer subject to a $16,000 penalty.

By Joe Bartolone

The Internet is ripe with opportunities, but it’s also a breeding ground for fines and penalties. Check out this primer on establishing a digital compliance manual for your dealership.

Tags: digital compliance

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Done Deal

Gregory Arroyo
Clicking for Service

By Gregory Arroyo
Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.

Mad Marv

Marv Eleazer
Longing, Not Loathing

By Marv Eleazer
The magazine’s from-the-trenches blogger describes how his days as a spitfire preacher influenced his style in the F&I office — and not the way you might think.

Sales Driver

Cory Mosley
Execution Plan

By Cory Mosley
The magazine’s sales expert explains how you can plan and execute long-term strategies without losing sight of your day-to-day responsibilities.

On the Point

Jim Ziegler
Stop That Train!

By Jim Ziegler
‘Da Man’ gets a little reflective about his recent surgery before regaining form and doing what he does best.

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F&I and Showroom - August 2011

In This Issue
Here are some of the Highlights:

  • She’s Buying
  • Character Development
  • Ending the Cycle
    And much more…

  • News Channels