MAGAZINE

February 2010

Cover Story
Digital Battlegrounds
By Justina Ly

With the battle for customers going online, dealers are racing to get their hands around this budding marketing medium. Three dealers provide a peek into their strategies.

Features

Time to Uphold Our Job Requirement

By Gregory Arroyo

The verdict on the impact of the Fed's new rule is still out, but its requirements might just be what the doctor ordered for our business.

Mining for Customers

By Bruce Foster

While marketing experts debate the impact of online marketing, there are strategies that offer a nice return for a small investment. Dealer expert breaks them down.

Raising the Odds

By Gregory Arroyo

Three compliance experts attempt to map out a dealer’s best-chance deal. In the end, all roads lead back to compliance.

Upgrading to F&I 4G

By Ronald J. Reahard

In the ‘70s, it was the assumptive close. In the ‘80s, it was step-selling. The ‘90s brought along the F&I Menu. Expert shows you how F&I’s newest upgrade can take sales and profits from ‘woe’ to ‘WOW.’

Handle With Care

By David Johnson

How many times have you been stood up by a special-finance lead? For most dealers, it’s probably too many to count. Leads-handling specialist provides a few techniques for improving your show rate.

The Gift That Keeps on Giving

By Michael Benoit

Washington is working overtime these days, so expect 2010 to be a bumpy ride on the regulatory front.

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Done Deal

Gregory Arroyo
F&I Dealer of the Year to be Named at F&I Conference and Expo

By Gregory Arroyo
The editor is looking for six dealers to honor at this year's F&I Conference and Expo. One of those dealers will be name the F&I Dealer of the Year.

The Best Menu Is …

By Gregory Arroyo
So, who has the best menu? Well, that very question will be at the center of a special panel discussion at this year's F&I Conference and Expo.

Where Do You Stand?

By Gregory Arroyo

What’s the New Normal?

By Gregory Arroyo

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F&I and Showroom - December 2009

In This Issue
Here are some of the Highlights

  • Boost Your Bottom Line
  • Stock Up/Stock Down
  • 8 Key Questions for 2010
    And much more…

  • News Channels