Article

By Brittany-Marie Swanson

Sun Toyota’s John Marazzi was already an internet sales evangelist before launching a fully online process in September 2016. In its first month alone, the program delivered 75 closed deals and an F&I per-copy average that was just $45 shy of the in-store average.

Tags: digital retailing, online F&I, Sun Toyota, Test Drive, Toyota, vehicle delivery

By Eric Gandarilla

Greg Miller is back, more than a year after shocking the automotive world when he stepped down as CEO of the Larry H. Miller Group. And as he’s known to do, he’s doing things his way.

Tags: Greg Miller, Larry H. Miller, No-Haggle, One Touch Process, Sales Process, Toyota

By Paul Chavez

A potential breach and a local news investigation prompted Street Auto Group’s Misty Lerch to make data security a top priority for her Amarillo, Texas-based group.

Tags: Cyber Security, data protection, dealer information security, PERSONAL IDENTIFICATION INFORMATION, Social Security Numbers, Toyota

By Justina Ly

Not all dealers had today’s Internet customer in mind when they joined the digital revolution. For Sun Toyota, the Great Recession was all the motivation it needed.

Tags: Business Development Center, Dealer Websites, Finance, Internet Leads, Online, Toyota

By Brittany-Marie Swanson

Two years ago, Toyota began overhauling its digital engagement strategy. Its latest development is Notebook, an online tool the OEM hopes will deliver higher quality leads to its dealers.

Tags: Car Shopping, digital marketing, J.D. Power and Associates, lead generation, lead management, Toyota

By Jennifer Washington

The industry shifts its gaze to leasing as the segment realizes gains and prompts dealers to update their processes.

Tags: Ally Financial, Ford, Honda, leasing, new-vehicle leasing, Toyota, vehicle leasing

By Justina Ly

Toyota of Escondido is forging ahead in its attempt to tap into the $28 billion auto accessories market. Its guide will be a new program designed to get car buyers to explore the great outdoors.

Tags: Aftermarket Products, Toyota, Toyota Financial Services