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Mad Marv

The Little Things

Reading about one of the first-known cybercrimes gets His Madness thinking about how small issues can morph into big problems.

October 17, 2017

Reading about one of the first-known cybercrimes gets His Madness thinking about how small issues can morph into big problems.

Tags: F&I process

Author: Marv Eleazer | Posted @ Tuesday, October 17, 2017 12:24 PM | » Comments(0)

Industry Summit: It’s Worth the Investment

Reflecting on the returns of a well-trained service technician, His Madness has a message for dealers who think F&I training isn’t worth the investment.

September 5, 2017

Reflecting on the returns of a well-trained service technician, His Madness has a message for dealers who think F&I training isn’t worth the investment.

Tags: F&I Think Tank, Industry Summit

Author: Marv Eleazer | Posted @ Tuesday, September 5, 2017 11:29 AM | » Comments(1)

6 Ways to Deliver Exceptional Service

Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.

August 19, 2017

Inspired by a visit to the suit store, His Madness lists six ways F&I pros can tailor their wares to fit any customer.

Tags: Closing Techniques, F&I manager, F&I process, F&I products, Mad Marv, showroom

Author: Marv Eleazer | Posted @ Saturday, August 19, 2017 2:09 PM | » Comments(0)

Doing Our Part

After a little birdwatching with Mrs. Marv, His Madness is reminded of the critical role F&I managers play in the development of showroom salespeople.

July 7, 2017

After a little birdwatching with Mrs. Marv, His Madness is reminded of the critical role F&I managers play in the development of showroom salespeople.

Tags: F&I and Showroom, F&I director, F&I manager, F&I process, GAP, sales manager, sales training

Author: Marv Eleazer | Posted @ Friday, July 7, 2017 3:32 PM | » Comments(5)

There’s No ‘I’ in Team

His Madness shares a story of how good, old-fashioned customer care will always trump some algorithm or digital retailing tool.

June 8, 2017

His Madness shares a story of how good, old-fashioned customer care will always trump some algorithm or digital retailing tool.

Tags: customer satisfaction, digital retailing, F&I process, online F&I, transaction times

Author: Marv Eleazer | Posted @ Thursday, June 8, 2017 5:12 PM | » Comments(4)

What’s the Rush?

When you’re having fun, the hours go by like minutes. His Madness shares advice for improving the car-buying experience.

May 2, 2017

When you’re having fun, the hours go by like minutes. His Madness shares advice for improving the car-buying experience.

Tags: eLEND, F&I manager, F&I process, J.D. Power, showroom, transaction times

Author: Marv Eleazer | Posted @ Tuesday, May 2, 2017 4:07 PM | » Comments(2)

Debating the Chargeback

Everyone has an opinion on how to limit chargebacks. His Madness delves into the passionate debate over how they're applied.

April 11, 2017

Everyone has an opinion on how to limit chargebacks. His Madness delves into the passionate debate over how they're applied.

Tags: auto finance, chargebacks, dealer participation, F&I manager, F&I products, reposessions

Author: Marv Eleazer | Posted @ Tuesday, April 11, 2017 11:41 AM | » Comments(1)

Simple Is as Simple Does

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Photo courtesy Paramount Pictures

March 7, 2017

A surge in questions on social media about the proper way to transition to the menu presentation prompts His Madness to share his easy-to-master process. His advice is to keep it simple.

Tags: F&I manager, F&I menu, F&I process, F&I products

Author: Marv Eleazer | Posted @ Tuesday, March 7, 2017 2:09 PM | » Comments(4)

Finding Pleasantville

His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

February 10, 2017

His Madness finds himself dreaming of the town of Pleasantville, where deals arrive properly structured and every customer has an 800 credit score.

Tags: auto finance, digital retailing, F&I director, F&I manager, online F&I

Author: Marv Eleazer | Posted @ Friday, February 10, 2017 4:24 PM | » Comments(4)

Taking Inventory

His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

January 10, 2017

His Madness offers up some recommendations for making 2017 a prosperous year, maybe even a record-setting year.

Tags: F&I, New Year, training

Author: Marv Eleazer | Posted @ Tuesday, January 10, 2017 3:27 PM | » Comments(2)

Culture Clash

His Madness breaks from his usual F&I programming to deliver a message to dealers about the importance of culture and the keys to instilling and maintaining it.

December 27, 2016

His Madness breaks from his usual F&I programming to deliver a message to dealers about the importance of culture and the keys to instilling and maintaining it.

Tags: dealers, management, training

Author: Marv Eleazer | Posted @ Tuesday, December 27, 2016 12:15 PM | » Comments(4)

Defining F&I Success

His Madness takes creative liberties with a popular motivational acronym to deliver this month’s message: There’s no magic pill for success.

December 6, 2016

His Madness takes creative liberties with a popular motivational acronym to deliver this month’s message: There’s no magic pill for success.

Tags: F&I, Success, training

Author: Marv Eleazer | Posted @ Tuesday, December 6, 2016 12:08 PM | » Comments(0)

Stop the Madness

His Madness takes another swipe at tech companies looking to change the F&I experience. He says if they are so bent on improving the customer experience, fix the sales process and leave F&I alone.

November 7, 2016

His Madness takes another swipe at tech companies looking to change the F&I experience. He says if they are so bent on improving the customer experience, fix the sales process and leave F&I alone.

Tags: F&I, F&I process, online F&I, technology

Author: Marv Eleazer | Posted @ Monday, November 7, 2016 2:12 PM | » Comments(2)

Strength in Numbers

In search of a slump cure, His Madness discovers he has known the remedy all along. This month, he reveals what it is and where other F&I pros can find it.

October 4, 2016

In search of a slump cure, His Madness discovers he has known the remedy all along. This month, he reveals what it is and where other F&I pros can find it.

Tags: F&I, F&I training

Author: Marv Eleazer | Posted @ Tuesday, October 4, 2016 2:27 PM | » Comments(3)

Keep Calm and Sell On

Even His Madness gets the jitters sometimes. He details a recent sale involving two insurance executives that had him questioning his abilities as an F&I pro.

September 2, 2016

Even His Madness gets the jitters sometimes. He details a recent sale involving two insurance executives that had him questioning his abilities as an F&I pro.

Tags: F&I process, F&I training

Author: Marv Eleazer | Posted @ Friday, September 2, 2016 11:47 AM | » Comments(5)

The Interdependent Relationship Between Sales and F&I

His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.

August 8, 2016

His Madness explains why even the most seasoned and successful F&I pro needs support from the sales team.

Tags: Cooperation, F&I, sales

Author: Marv Eleazer | Posted @ Monday, August 8, 2016 4:02 PM | » Comments(6)

The Silent Partner

His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

July 6, 2016

His Madness offers praise for the advancement of technology in the F&I office but warns that some tools may not be useful to true professionals.

Tags: F&I products, F&I technology, Sales Process

Author: Marv Eleazer | Posted @ Wednesday, July 6, 2016 3:51 PM | » Comments(7)

Thanks for the Memories

His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

June 3, 2016

His Madness recounts a wildly informative day spent at the inaugural F&I Think Tank.

Tags: Dealer Summit, F&I

Author: Marv Eleazer | Posted @ Friday, June 3, 2016 11:15 AM | » Comments(2)

Don’t Fear the ‘No’

How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.

May 6, 2016

How many times does a customer have to say ‘No’ before you move on? His Madness says it depends on the producer’s skill, training, and ability to think on the fly.

Tags: service contract, Technique, Tips, training

Author: Marv Eleazer | Posted @ Friday, May 6, 2016 11:02 AM | » Comments(2)

Always Be Prepared

His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

April 7, 2016

His Madness offers a four-point plan for winning over customers whose insurance companies are trying to steal your F&I product sales.

Tags: F&I products, Sales Process, Sales Tips, vehicle service contracts

Author: Marv Eleazer | Posted @ Thursday, April 7, 2016 11:51 AM | » Comments(1)

Time is Money

His Madness takes a look at the many reasons customers are left waiting to see the F&I manager after committing to a purchase.

March 30, 2016

His Madness takes a look at the many reasons customers are left waiting to see the F&I manager after committing to a purchase.

Tags: Customer Experience, F&I process, NADA Convention and Expo

Author: Marv Eleazer | Posted @ Wednesday, March 30, 2016 2:44 PM | » Comments(3)

Part II: Becoming an F&I Manager

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

March 4, 2016

His Madness delves into the nuts and bolts of the F&I manager’s role in Part Two of his two-part series on becoming an F&I manager.

Tags: F&I manager, F&I menu, training

Author: Marv Eleazer | Posted @ Friday, March 4, 2016 11:25 AM | » Comments(0)

Becoming an F&I Manager

F&I isn't for the faint of heart. His Madness delves into the compliance side of the F&I manager's role in Part One of his two-part series on becoming an F&I manager.

February 5, 2016

F&I isn't for the faint of heart. His Madness delves into the compliance side of the F&I manager's role in Part One of his two-part series on becoming an F&I manager.

Tags: Association of Finance & Insurance Professionals, certification, Federal Trade Commision, Regulations

Author: Marv Eleazer | Posted @ Friday, February 5, 2016 2:06 PM | » Comments(3)

Controlling the Conversation

January 14, 2016

His Madness is tired of all this new-age F&I talk. He calls on F&I managers everywhere to change the conversation by upping their game in three critical areas.

Tags: compliance, CSI, Finance Reserve, technology, training

Author: Marv Eleazer | Posted @ Thursday, January 14, 2016 9:13 AM | » Comments(4)

Watch That Attitude

December 10, 2015

His Madness says being a top F&I professional requires more than just skill and talent — it’s how one rebounds from a bad deal, day or month that separates the best from the rest.

Author: Marv Eleazer | Posted @ Thursday, December 10, 2015 12:30 PM | » Comments(4)

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Author Bio

Marv Eleazer

Finance Director

Marv is no insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

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