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sales training

Assurant Launches Dedicated EV Sales Training

Course addresses differences between EVs and internal-combustion vehicles, offers sales professionals best practices for every step of today’s EV purchase journey.

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Kelley Blue Book, Upper Diamond Earn Gold, Silver Brandon Hall Group Awards in 2020 for Instant Cash Offer Training Program

Since launching the program in early March 2020, enrollment has surpassed 900 dealerships, equating to more than 6,000 dealership employees.

4 Ways Training Improves Retention and Results

Expert shares the four essential components dealers should look for in outside training programs for sales and F&I professionals, each of which contributes to improved morale, productivity, and profits.

Don’t Let the Sale Get in the Way

People still love cars and still hate shopping for them. Improve your closing rate with a showroom strategy that rewards customers for making your dealership the only one they visit on their car-buying journey.

American Financial Receives Multiple Honors in 2019 DCAs

Voters ranked American Financial & Automotive Services placed in the top three in six categories for the second straight year in the 2019 Dealers’ Choice Awards.

Study: Top Sales Performers Are Active Listeners

A new Marchex study of 6,200 dealership sales conversations by Marchex finds the top 25% of performers listened actively, asked engaging questions, offered contact information, requested names, and were unfailingly polite.

Resolve the Downtime Dilemma

There is no such thing as downtime for a properly trained sales team. F&I pro shares a five-step plan for the showroom to monetize the time between ups.

Redefining the ABCs of Sales

Trainer believes in the power of persuasion but wants F&I pros to back it with effective training, sincere needs-discovery, and a personalized approach.

Doing Our Part

After a little birdwatching with Mrs. Marv, His Madness is reminded of the critical role F&I managers play in the development of showroom salespeople.

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Habits of Highly Paid Sales Professionals

‘Da Man’ says that going from eight cars a month to 30 starts with shaking off the ‘nut mentality’ and committing to your trade.

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