Is Your Car Color Rosy?
Study shows exterior hues matter when it comes to value, dollar value, at least.
Study shows exterior hues matter when it comes to value, dollar value, at least.
There are many reasons customers enroll in an appearance program. Any one of those reasons can lead you to sell the protection on not just the customer’s new car, but the one sitting in the buyer's garage as well. John Tabar shows you how in his latest F&I Tip of the Week.
The partnership will allow dealers to provide customers who purchase Diamondbrite N.A. products, which include lifetime warranted paint, fabric, wheel, and leather protection, with premium financing through The Zero Plan.
Selling only the benefits of paint and fabric products could be walking you right into an objection. F&I expert says there is a better, more tangible way to present the protections.
The oil boom in North Dakota has fueled record sales for Kupper Chevrolet. And thanks to a few minor tweaks, the store’s F&I department has adapted nicely to its cash-flush clientele.
United Development Systems' Gerry Gould continues with his “How’d-That-Feel” sales series this week with a few words on selling paint-and-fabric protection.
Did your customer clean the inside and outside of the vehicle they’re trading in? If so, then you have the perfect entry point to sell interior and exterior protection. United Car Care’s John Vecchioni explains in F&I’s Tip of the Week.
Protection products continue to show strength as electronics fade, according to a new study on accessory sales. Paint protection is No. 1 in terms of revenue and profit.
To sell environmental protection, you need to clear up several misconceptions. Doing so will pave the way to a successful sale.
Two Indiana dealers explain why they dropped four-column paper menus in favor of a two-column mobile menu — and how the switch jump-started their product sales.
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