The Industry's Leading Source For F&I, Sales And Technology

F&I Products

August Sales a Pleasant Surprise, Edmunds.com Reports

August 30, 2012

SANTA MONICA, Calif. — Edmunds.com forecasts that 1.29 million new cars will be sold in August for an estimated SAAR of 14.5 million light vehicles. If the numbers hold, August will be the second best month of 2012 in terms of SAAR, and the third best month in terms of unit sales.

“Sales showed signs of flattening out in the first couple months of summer, so August’s sales figures will come as a nice surprise for everyone in the auto industry,” says Jessica Caldwell, Edmunds.com senior analyst. “Automakers and dealers have been very creative in packaging hidden incentives in recent weeks, and, when you combine that with the sell-down of popular 2012 model year vehicles, there have been some nice deals available to car buyers.”

Earlier this month, Edmunds.com’s Vice Chairman Jeremy Anwyl shed more light on these “hidden incentives” — which include stair-step programs and one-day demo sales — in a commentary posted to Edmunds.com’s Industry Center.

SALES VOLUME FORECAST, BY MANUFACTURER

Sales Volume

August-12 Forecast

August-11

July-12

Change from August 2011*

Change from July 2012

GM

232,527

218,479

201,237

6.4%

15.5%

Ford

191,918

174,804

173,482

9.8%

10.6%

Toyota

183,562

129,482

164,898

41.8%

11.3%

Chrysler

145,355

130,119

126,089

11.7%

15.3%

Honda

132,537

82,321

116,944

61.0%

13.3%

Nissan

103,071

91,541

98,341

12.6%

4.8%

Industry

1,287,603

1,071,783

1,153,242

20.1%

11.7%

*NOTE: August 2012 had 27 selling days; August 2011 had 26

Edmunds.com’s sales forecast for August would represent an 11.7 percent increase from July 2012, and a 20.1 percent increase (unadjusted for number of selling days) from August 2011. Retail SAAR will come in at 12 million vehicles in August, with fleet transactions accounting for 17 percent of total sales. An estimated 3.1 million used cars will also be sold in August, for a SAAR of 36.9 million, up from July’s SAAR of 36.3 million.

Edmunds.com projects that the top automakers will see little shift in market share in August. General Motors is expected to realize the growth (+0.6 percentage points) from July to August, while Nissan should slide the most (-0.5 percentage points), the vehicle information site reported.

Market Share Forecast, By Manufacturer

Market Share

August 12 Forecast

August-11

July-12

Change from August 2011
(Percentage pts.)

Change from July 2012
(Percentage pts.)

GM

18.1%

20.4%

17.4%

-2.3%

0.6%

Ford

14.9%

16.3%

15.0%

-1.4%

-0.1%

Toyota

14.3%

12.1%

14.3%

2.2%

0.0%

Chrysler

11.3%

12.1%

10.9%

-0.9%

0.4%

Honda

10.3%

7.7%

10.1%

2.6%

0.2%

Nissan

8.0%

8.5%

8.5%

-0.5%

-0.5%

 

 

 

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email: