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TrueCar Dealers to Dislcose Doc Fees, Accessory Pricing

October 15, 2014

SANTA MONICA, Calif. — TrueCar’s "No Surprises" initiative requires TrueCar Certified Dealers to provide upfront information for all non-governmental fees as well as costs for dealership-added accessories alongside their stated MSRP. The company began the initiative to give customers a more transparent process when buying a new vehicle.

“For most people, a new vehicle is the second-largest purchase they’ll ever make,” said John Krafcik, president of TrueCar. “TrueCar Certified dealers have taken steps with the No Surprises initiative to make the process transparent, simple and stress-free.”

TrueCar is now committed to providing all pricing information and accessory costs upfront to give customers all the information they want before signing. The company believes that it will have a positive impact for buyers and sellers and comes closer to providing a hassle-free car buying experience.

“We’re narrowing the trust gap between dealers and consumers,” said Krafcik. “While the No Surprises initiative has just begun, we are already seeing it as a win-win for dealers and buyers.”


  1. 1. William V. Fowler [ October 15, 2014 @ 12:12PM ]

    It amazes me that to this day I developed this type of loan origination system and will soon t be offering this service to every audio throughout the US. I f you are origination this type of a loan for today. Contact E-net because they offer the same to any dealer plus more services that will make them compliant to the rules and regulations of the CFPB.

    Just send me your e-mail address an I will send you a GoToMeetig Invite

  2. 2. Jim Radogna [ October 15, 2014 @ 12:19PM ]

    Dealers are already required to disclose dealer fees and added accessories in advertisements in virtually every state. "No Surpises" is a matter of law.

  3. 3. Sheldon Wolff [ October 15, 2014 @ 01:28PM ]

    Dock fees are noting but another house charge that is quite frankly a 100% pure profit to the dealership. The consumer is not buying this, they're forsed to to pay this obscure charge. Preparing the CO or title, is a cost of doing business, which is where the " pack" comes in or the minimum a vehicle is sold for. I don't see Walmart charging extra for using a charges card or less for cash, nor do I see them charging a stocking fee to put the merchandise on the shelf, ring it up , or put it into a bag. Let's rethink erroneous fees and charges to the unsuspecting consumers!

  4. 4. Truecar [ October 16, 2014 @ 02:22PM ]

    At what point is Truecar going to be up front with the customer and disclose that they are charging the dealership $399.00 for their purchase.

  5. 5. ACHUGHES@FLOWAUTO.COM [ November 21, 2014 @ 01:42PM ]

    The TrueCar Article

  6. 6. Cordell [ November 21, 2014 @ 03:05PM ]

    For your customer


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