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Ohio Regulator Accuses Mich. Dealer of Advertising Violations

February 13, 2014

TOLEDO, Ohio — Ohio Attorney General Mike DeWine announced a lawsuit against Monroe Dodge-Chrysler Inc. on Feb. 7. The company, which the Attorney General accused of practicing deceptive advertising, does business as Monroe Dodge Chrysler Jeep Superstore of Monroe, Mich., but was flagged for its advertising practices in Ohio.

“Businesses that advertise to Ohio consumers must follow Ohio’s rules,” Attorney General DeWine said. “Otherwise, it’s not fair to consumers or to businesses that do follow the rules. The office has worked with this dealership on many occasions to address advertising violations, but the problems continue to resurface.”

According to the Attorney General’s lawsuit, the dealership violated Ohio’s Consumer Sales Practices Act by advertising prices for which not all consumers qualified, failing to disclose all required terms, and failing to clearly disclose important exclusions or conditions of a sale. The Attorney General seeks an injunction to stop further violations, reimbursement for any affected consumers and civil penalties.

The dealership sells new and used vehicles and advertises online and in print to consumers in Michigan and Ohio. The Ohio Attorney General’s Office had entered into past agreements with the dealership to address similar advertising violations, but the Attorney General’s Office found that violations continued.

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