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Dealix to Power New-Car Leads for NADAguides

July 07, 2011

HOFFMAN ESTATES, Ill. — The Dealer Services Group of Automatic Data Processing Inc. announced that its Dealix business unit will be NADAguides’ exclusive provider of the new-car quote and dealer selector platform for its Website, NADAguides.com.

"We are pleased to be partnering with Dealix," said Lenny Sims, NADAguides' vice president of operations. "Auto shoppers want a choice of dealers with whom to interact in their markets, and Dealix can offer them the broadest set of dealer options."

The consumer-facing Website allows car shoppers to research and compare vehicles, read reviews, and get information on vehicle incentives. Under the new partnership with automotive lead provider Dealix, shoppers can choose which dealers to engage with by viewing the dealers' distance from their residence. Once a dealer has been selected, Dealix delivers the request to the dealer immediately.

"This partnership will create a great experience for the buyer, while speeding sales for U.S. auto dealers," said Egon Smola, vice president of new and used car leads businesses at Dealix. "Our research and first-hand experience show that when you present qualified, local dealers to car buyers, and facilitate a quick connection between the two, the overall experience is better for the car buyer and helps the dealer to match them with their ideal car."

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