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NADAguides: Recreation Segments Post Largest Increases in Site Traffic

August 08, 2011

COSTA MESA, Calif. — NADAguides has released its 2011 second quarter Traffic Trends Report, which showed growth in consumer shopping activity and site traffic across new and used cars, classic cars, motorcycles, boats and RVs in particular.

The new- and used-car section on the vehicle pricing and information Website experienced a 10 percent increase in unique visitors since the beginning of the year, paralleling industry reports of a 10 percent increase in new-vehicle sales for the first half of the year, according to NADAguides.

Site traffic for RVs increased 29 percent since the beginning of the year, which NADAguides analysts attribute primarily to the lower than expected price of fuel at a time when families are planning spring and summer camping vacations. Fuel prices did not reach $5 a gallon as many economists predicted, making RVs an affordable option for families, according to site analysts.

"NADAguides.com has experienced exceptional growth since the beginning of the year as well as over last year's traffic statistics,” said Troy Snyder, director of product development at NADAguides. During the month of June 2011, NADAguides saw a 12 percent increase in unique visitors compared to June 2010. The total number of unique visitors to NADAguides.com also has increased since the beginning of 2011 to 14 percent.

Interest in boats and personal watercraft during the second quarter of the year increased 54 percent from the first quarter. NADAguides analysts attribute the majority of this growth to a 14 percent increase in consumer demand for used boats during June 2011 period vs. the same time last year.

NADAguides.com also reported a 23 percent increase in site traffic for motorcycles, ATVs and utility vehicles, as consumers continue to find affordable used units and late model new units, according to the company.  As consumer confidence continues to grow, analyst said interest in motorcycles, ATVs and the like will also continue to spike, especially with smaller, entry-level vehicles.

The site’s Classic Car section also has experienced a 10 percent increase in traffic since the beginning of the year. NADAguides attributes a portion of the growth to collectible car auctions that bring new bidders into the current collector car market.

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