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Cleveland Dealer Using QR Codes in Saab Marketing Campaign

October 20, 2011

CLEVELAND Collection Auto Group announced a new advertising campaign and contest titled “Snap up a Saab” that gives participants the opportunity to win the grand prize — a new Saab vehicle of their choice.

“We are expecting that this campaign will not only tap into the passion of the Saab enthusiasts, but it will allow consumers of every age an opportunity to see that the new Saab brand is an affordable luxury that’s sleek and stylish,” said Bernie Moreno, president of Collection Auto Group.

The contest kicks off the morning of Oct. 30 at Saab of North Olmsted, where 100 pre-selected drivers will register and be assigned to a vehicle. The 100 drivers will then pull away from the dealership in various makes and models of new Saab vehicles that have been labeled with a QR code, one exterior and one interior.

The contestants will be driving around northeast Ohio for a week, accumulating points by having the general public scan the codes using their smartphones. The contest will run for four consecutive weeks, with 100 new pre-selected drivers being chosen each Sunday to drive around northeast Ohio in their designated Saab. Vehicles will be returned the following Saturday.

During that week, the driver’s goal is to collect as many points as possible. Each driver will have their own contestant site where drivers will promote their participation and track their points via fans, scans, media and check-ins at various locations throughout northeast Ohio.

"We always say if you drive one, you'll want one," said Tim Colbeck, president & COO, Saab Cars North America. "The North Olmsted Saab Experience is a creative and innovative way to show off our product range to our contestants and to their social networks. It's a very cool initiative by Bernie and the team at Saab of North Olmsted."

The top six contestants that win the most points in each of the four weeks will move on to the semi-final round. During the semi-final round, each of the 24 semi-finalists will accumulate as many votes as possible by having fans and friends vote for them on their contestant site. The five semi-finalists that receive the most votes will move on to the final round where they will have the chance to win a brand new Saab vehicle valued at up to $50,000.

For more information, visit www.collectionautogroup.com.

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