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Mota Motors Launches CPO Marketing Program

December 08, 2011

VENICE, Calif. — Mota Motors, which offers online selling platforms for dealers, has launched a new certified pre-owned marketing program designed to improve inventory turn and gross profit margins.

Called SureSale Certified, the program aims to expand the range of vehicles eligible for certification on dealer lots, online marketplaces and remarketing channels.

“SureSale is a real breakthrough for dealers, because now they can provide consumers shopping for vehicles in a wide variety of price levels, ages, makes and models, with a powerful certification program they can really trust — which translates into more vehicle sales and greater profits at the dealership,” said Jeffrey Schwartz, president and CEO of Mota Motors. 

SureSale Certified provides dealers who don’t have access to manufacturer CPO programs the opportunity to differentiate their dealership by selling certified inventory, according to company officials. For those who do have access, it provides a certified business model that complements their existing manufacturer CPO program by extending the range of vehicles they can sell as certified. Other benefits include no monthly fees or long-term contract commitments. It also offers easy ‘one-click’ vehicle certification.

SureSale Certified also includes objective third-party party vehicle inspections, five-month/5,000-mile limited warranties, five-day/500-mile buy-back guarantees, vehicle service contract upgrades, comprehensive auto reports, SureSale-branded consumer marketing, and service and support.

“While over 35 million used cars were sold last year, fewer than two million were certified by OEM sponsored programs,” Schwartz said. “Many of the 30-plus million vehicles not sold as certified last year would have been eligible for SureSale, providing many more buyers of used vehicles the assurance of certification.”

For more information, visit www.suresalecertified.com

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