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ADP Digital Marketing Expands Analytics Segment Facilities

March 01, 2012

SEATTLE, Wash. — ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that's focused on optimizing the online shopping experience for consumers.

The Autotegrity acquisition will bring online traffic campaign management and site conversion analytics competencies to ADP Dealer Services. The company also said that it anticipates doubling the research, production and science staff in its new Cambridge offices over the next two years, leveraging analytics talent being produced by local universities.

“The Autotegrity team has built a very successful business based on the application of math and science in understanding, and acting on consumer intent in the automotive digital marketing space,” said John Vicidomino, vice president and general manager of Autotegrity. “ADP Digital Marketing shares that commitment with a strong analytics heritage of its own. Together, our expanding team will blaze new frontiers in creating dynamic, seamless, shopping experiences for automotive consumers.”

John Holt, senior vice president of ADP Digital Marketing, added: “I can’t think of a better opportunity to get immediate, real world feedback on your analytic insights than digital marketing. We are excited to grow a facility in Cambridge that will offer unmatched opportunities for innovation and career development to analysts and scientists seeking to participate in the revolution in digital marketing to improve both consumer experiences and business results.”

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