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March 2018, F&I and Showroom - Feature

7 Reasons to Embrace Mobile F&I

By Alan Campbell

Car buyers no longer rely on the dealership as their sole source of information about F&I products. Trainer offers seven reasons forward-thinking dealers are meeting customers in the mobile marketplace.

Tags: digital retailing, F&I manager, F&I menu, F&I training, online F&I, Showroom, tablet menu, technology

March 2018, F&I and Showroom - Cover Story

The Laboratory: Wade Ford Tests Connected Cars

Customers of Wade Ford are introduced to and offered the opportunity to purchase SAVY, a dealership-branded mobile app with a long list of driver- and dealer-facing features. 

By Tariq Kamal

Steve Ewing loves the car business, and he is willing to try any new program, tool or process that will help Atlanta’s Wade Ford keep pace with the changing demands of car buyers.

Tags: APCO, connected car, EasyCare, F&I product, SAVY, Showroom

March 2018, F&I and Showroom - Feature

Time to Reimagine Co-Op Marketing

By Ben Carcio

Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.

Tags: co-op advertising, digital marketing, marketing, Showroom

October 2017, F&I and Showroom - Feature

There Is Power in Alliances

By John Vecchioni

Top trainer lists four ways to build an interdepartmental culture that rewards customers while maximizing the opportunity for F&I product sales.

Tags: Customer Experience, F&I office, F&I process, F&I products, Showroom

August 2017, F&I and Showroom - Feature

Disbanding the 'Seven Car Club'

By Reuben Muinos

Sales expert lists three tasks dealers must complete to rid their showrooms of underperforming sales pros.

Tags: Business Development Center, DealerSocket, digital retailing, internet department, Internet Leads, Internet Shopper, Showroom

July 2017, F&I and Showroom - Feature

Missed Calls, Missed Sales

By Erik Nachbahr

Despite today’s digital drive, call volumes at dealerships continue to rise. Dealership tech expert breaks down the two biggest phone problems that drive customers away.

Tags: Business Development Center, Car Buyers, internet department, Internet Leads, Showroom

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