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DealerTrack Introduces Leads Network

September 25, 2007

DealerTrack unveiled its DealerTrack Leads Network at the Second Annual DealerTrack Innovation Conference in Las Vegas, Sept. 18. The Leads Network enables dealers to customize filters for a variety of factors including location, vehicle make and model, and credit status. They can also bid on leads automatically based on their detailed specifications and price criteria. To facilitate budgetary control, the Leads Network allows the dealer to set daily or monthly expenditure caps, and to authorize only certain members of a dealership's staff to purchase leads.

The Leads Network is aimed at providing dealers with flexibility and generating the efficiency that dealers need. It will begin in a few states and expand nationally. Registration and browsing are free.

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