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Hendrick Automotive Group Selects Reynolds CRM Solution

February 11, 2011

DAYTON, Ohio — The Reynolds and Reynolds Company announced that Hendrick Automotive Group has selected the Reynolds Contact Management solution as the corporate standard for customer relationship management (CRM) tools for all Hendrick dealerships. Contact Management integrates seamlessly with the Reynolds ERA dealership management system (DMS), which is the corporate DMS standard for all Hendrick stores.

“We’ve developed Contact Management as a fully capable, flexible CRM solution for dealers. It’s designed to integrate deeply with the ERA DMS and to help dealers manage every customer interaction more efficiently and effectively,” said Ron Lamb, president of Reynolds and Reynolds. “With both Contact Management and the ERA system implemented across their dealerships, we expect the Hendrick Automotive Group will be able to see gains in operating efficiencies and higher levels of customer satisfaction — both of which can lead to improved business results for their dealerships. And that’s our focus with our customers: Reynolds delivers results.”

By implementing Contact Management as the single CRM tool for all Hendrick dealerships, Hendrick personnel will be able to handle follow-up activities for prospects, sold customers and service customers all from one tool. This will help the Hendrick organization standardize customer follow-up and CRM processes in every store. It also will eliminate the need for Hendrick personnel to enter duplicate customer information into multiple, separate CRM solutions and the ERA DMS.

“The Hendrick name is one of the most respected in automotive, and it’s a privilege for us to work as their business partner. They continue to set the standards for success, whether it’s consecutive Sprint Cup championships in racing or business performance in their dealerships,” said Lamb. “With a number of Reynolds solutions designated as a corporate standard across the Hendrick Automotive Group, we’re enthusiastic about what’s ahead and the results we can help their dealerships deliver — continuing that standard of success.” 

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