Driving Impressions
Two dealers from Florida and Illinois reveal the roadmap their dealerships followed into the digital age.
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Two dealers from Florida and Illinois reveal the roadmap their dealerships followed into the digital age.
By day, Wally Higginbotham is a general manager. By night, he’s a blogger whose posts have attracted more than a half million views and several new customers. Can a blog do the same for your dealership?
Dealer trainer explains why influence, not exposure, is the real power behind social-media marketing.
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