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InterActive Financial Marketing Group to unveil quality control feature at NADA

February 05, 2008

Richmond, VA – InterActive Financial Marketing Group (IFMG), a lead generation provider for auto dealers and a division of Dominion Enterprises, will unveil a real-time quality control feature for its Internet lead management system, DOLLAR, at the NADA Convention and Expo, Feb. 9-12, in San Francisco.

IFMG’s quality control program will allow auto dealers to immediately report a bad lead and receive a replacement lead within 24 hours. The totally paperless, instantaneous reporting feature eliminates the need for time-consuming, end-of-month account reconciliations for auto dealers.

“IFMG has always taken quality control very seriously. This new feature adds yet another layer of assurance to our lead generation process and, combined with our proprietary Intelli-Lead Technology, will truly represent the wave of the future for online marketing,” said Travis Weisleder, IFMG founder and general manager.

While logged on to IFMG’s Internet lead management system, DOLLAR—offered free to all IFMG customers—auto dealers need only click a button to report a bad lead directly to IFMG’s quality assurance team. The team instantly investigates the report and, once verified, immediately issues a new lead—all within 24 hours.

IFMG generates leads through a system of more than 500 URLs, including some of the highest profile Web sites in the business— and—and complements those leads through strategic partnerships with industry giants such as NADA Guides, Yahoo Autos, AOL and Supplemental leads from media buys are constantly monitored for lead quality.

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