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KBB Launches Internet Marketing Workshop Series

July 14, 2008

IRVINE, Calif. –– New- and used-vehicle information provider Kelley Blue Book has announced the launch of a new series of Internet marketing workshops. The seminars were designed to teach dealership personnel how to take advantage of new Internet-based marketing solutions to more effectively sell vehicle inventory in the current economy. The next seminar will take place in Seattle on July 17, 2008, at the Grand Hyatt Seattle. Guest presenters will include experts from CARFAX, ADP Dealer Services and Liquid Motors. The Seattle workshop will be followed by Chicago in September and New York City in November.

During each seminar, Kelley Blue Book plans to share in-depth information collected from the 14 million shoppers visiting its Website each month, as well as detailed material about in-market car buyers by geographic region. In addition, Kelley Blue Book’s national sales trainer and industry veteran Rob Lange will show dealership managers and sales professionals a variety of Internet-based solutions to manage merchandise more efficiently. Attendees will have access to Kelley Blue Book’s up-to-date market research on consumer buying habits. Additional expert speakers from CARFAX, ADP Dealer Services and Liquid Motors will share tactics for increasing sales through various online tools and services.

“Our Internet-based marketing services for dealers continue to rapidly grow, and the launch of our new education series further demonstrates our commitment to be the leading provider of online marketing solutions for dealers nationwide,” said Mike Romano, senior vice president of dealer sales and strategy for Kelley Blue Book.

For more information, please email dealerevents@kbb.com.

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