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Valuinsight Launches "Lost Sale" Direct-Mail Campaign

July 01, 2008

BOCA RATON, Fla. — Vehicle inventory management provider Valuinsight has added the "Lost Sale" direct-mail campaign to its F&I performance management system. The campaign is designed to allow dealers to target customers who leave their dealerships without buying extended vehicle service contracts (VSCs) or other back-end products.

Valuinsight reported that recent campaigns have shown results of fives times return on investment. The Lost Sale component is a specifically targeted, low-volume campaign designed for maximum results. The company estimates a yield of $10,000 in additional gross profits from VSC sales from a typical investment of $2,000.

The company's training team works with F&I departments to rehearse phone scripts and closing techniques to help ensure campaign success. Profits and team performance are monitored using the Valuinsight F&I Performance reporting system.

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