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Dealer Synergy to Bring NFL Stars Byars, Cross to NADA 2009

January 14, 2009

PHILADELPHIA — Leading automotive sales training provider Dealer Synergy has announced that two well-known former National Football League stars, Keith Byars and Howard Cross, will be making special appearances at the Dealer Synergy booth at the National Auto Dealers Association Convention & Exposition to be held Jan. 24–27 in New Orleans.

Byars played fullback and tight end for the Philadelphia Eagles, Miami Dolphins, New England Patriots and New York Jets and was selected to the Pro Bowl in 1993. Cross, also a tight end, played 207 games for the New York Giants over a 13-year career. Both athletes made Super Bowl appearances: Cross won a ring with the Giants in 1990 and Byars' Patriots lost to the Green Bay Packers in '96.

"Having two great athletes like Keith Byars and Howard Cross appear at our booth is like a dream come true," said Dealer Synergy CEO and Special Finance contributor Sean V. Bradley. "Anyone who spends time with them can’t help but be in awe of their presence and commitment to the sport and sports education. Their professional career accomplishments certainly speak for themselves as players who gave it their all."

As part of their promotion at the convention, Dealer Synergy is also holding a contest and awarding a VIP dinner with Byars or Cross. Dealers attending the NADA Convention can meet the players at Dealer Synergy’s booth (No. 1310) in the expo hall, where they will be signing autographs and speaking with visitors. Dealer Synergy will also be sharing tips for dealers on building leadership traits and time-management principles that have helped thousands of businesses succeed in the marketplace.

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