The Industry's Leading Source For F&I, Sales And Technology

Special Finance®

Chrysler Offers Incentives Through Credit Union Program

November 04, 2009

LIVONIA, Mich. — Chrysler Group LLC is offering credit union members preferred pricing on all 2009 Chrysler, Jeep, Dodge and Ram Truck vehicles and a select number of 2010 vehicles through the “Invest in America” program.

These “Affiliate Rewards” are available through Nov. 30 to credit union members regardless of where they gain financing.

“Chrysler Group is pleased to further our partnership with America’s credit unions by offering preferred pricing to the more than 90 million credit union members,” said Steven Beahm, vice president of sales operations for Chrysler Group LLC. “We believe the preferred pricing, coupled with available incentives, will give credit union members the help they need to purchase the new Chrysler, Jeep, Dodge or Ram Truck they are shopping for.”

“As ‘Invest in America’ sales pass 200,000 vehicles, research shows that credit union members are increasingly coming back to the domestic brands,” said David Adams, CUcorp CEO. “‘Invest in America’ is not only providing quality discounts, but it is helping communities across the country and our national economy.”

CUcorp research shows that almost 40 percent of credit union members, who bought through the “Invest in America” program, previously owned a competitor’s brand. The research also shows that members overwhelmingly found the discount to be very important in their decision to purchase a domestic vehicle.

More than 2,000 credit unions in all 50 states have been promoting the “Invest in America” discounts. Credit unions have financed more than $3.1 billion worth of vehicles through the program.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  

CLOSE [X]

READ NEXT

Hudson Cook LLP Partner Buiteweg Elected to ALI

Hudson Cook LLP, a nationwide provider of legal compliance services for the financial services industry, announced that Thomas J. Buiteweg, a partner at the firm’s Ann Arbor, Mich., office, has been elected to The American Law Institute (ALI).