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Reynolds Tool Allows Dealers to Display Inventory on Facebook

April 06, 2010

DAYTON, Ohio — The Reynolds and Reynolds Company today announced the availability of MyShowroom, a new mobile marketing feature from Reynolds Web Solutions that enables dealerships to display their new- and used-vehicle inventories on Facebook.

Mobile marketing solutions from Reynolds Web Solutions already extend the marketing reach of a dealership’s online vehicle inventory by making their Website accessible from any mobile device. Now, the MyShowroom application on Facebook further extends the visibility of a dealer’s inventory by automatically displaying those cars on the dealership’s Facebook fan page for consumers to browse.

To see an example of MyShowroom on Facebook, visit the Reynolds Web Solutions fan page at http://facebook.com/ReynoldsWebSolutions and click on the “MyShowroom” tab.

“The marketing adage of ‘be where your customers are’ has never been more important to dealerships,” said Trey Hiers, vice president of corporate marketing at Reynolds. “As the economy begins to show signs of recovery, dealers increasingly are looking for ways to create as many touch points as possible to market their products and services and attract consumers to their dealerships. With more than 100 million people in the U.S. actively using Facebook, MyShowroom provides another easy and cost-effective way for dealerships to extend the reach of their advertising and position themselves first in the minds of consumers.”

The MyShowroom feature is part of Reynolds Web Solutions’ Mobile Pro for WebMakerX 2.0 solution that enables dealers to:

• Enhance their marketing campaigns by incorporating short code marketing that invites consumers to send text messages to the dealership to receive more information about a specific product or campaign.

• Offer consumers using a “smartphone” with a mobile-friendly rendering of the dealership’s Web site on their phone.

• Make it possible for consumers to receive on their mobile phones specific vehicle information directly from inventory listings on the dealership’s Web site.

Reynolds Web Solutions offers dealerships Web site design, search engine marketing and optimization, inventory management, and Internet marketing and sales training.

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