The Industry's Leading Source For F&I, Sales And Technology

TAG SEARCH RESULT: Cash Conversion

1  -  8  of  8

June 9, 2017

When Did ‘Cash’ Become a Four-Letter Word?

F&I trainer shares five proven methods for turning cash customers into F&I product buyers.

September 20, 2016

F&I Tip of the Week: Cash Conversions

F&I trainer Gerry Gould brings out the Sharpie for his latest F&I Tip of the Week. He shows you how the permanent marker and a retail installment sales contract can be used to illustrate the benefit of financing vs. playing cash.

July 6, 2016

Righting a Wrong

The editor gets called out by a reader about a cash-conversion technique he detailed in the magazine’s June issue.

September 3, 2014

ADTV: Gerry Gould Talks Industry Summit 2014

F&I trainer Gerry Gould has a message for those of you who are still undecided about attending Industry Summit 2014 (www.industrysummit.com). He also offers a few insights on what he’ll cover during his workshop, “Lease Boom and Cash Doom.” It’s scheduled for Tuesday, Sept. 9, at 10:05 a.m. inside the Paris Las Vegas' Champagne Ballroom.

July 22, 2014

Gould to Address Cash, Lease Deals

Gerry Gould returns to the magazine’s annual conference to lead a workshop on maximizing cash and lease deals in the F&I office. He’ll offer product recommendations, break down ideal menu configurations and will cover key word-tracks and responses to common customer objections.

July 14, 2014

Converting the Ca$h Customer

The Father of the F&I menu lays out a four-step process for converting the cash customer. He even throws in a technique for selling a VSC to those who refuse to convert.

December 13, 2011

VIDEO: Tip of the Week

John Vecchioni, national trainer for United Car Care, debunks the myth that cash buyers don’t make for good F&I customers. He also identifies the one product that can rescue your averages.

June 28, 2010

New Spin on Cash Conversions

F&I trainer gives three reasons why cash conversions don’t work, along with one technique that will.

« Previous1Next »