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TAG SEARCH RESULT: F&I Tip of the Week

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August 21, 2015

Gould, Romani Discuss Industry Summit's 2015 Program

F&I Trainers Gerry Gould and Fernando Romani discuss Industry Summit's 2015 program (

August 18, 2015

Gould Bringing ‘F&I Tip of the Week’ to Industry Summit

Gerry Gould, the original host of F&I and Showroom’s F&I Tip of the Week, will cover the online video series’ Top 20 tips during his role-playing session at Industry Summit 2015.

July 23, 2015

F&I Tip of the Week: The Trial Close

“Do you see how that product would have been great on your last car?” or “Does that make sense?” are examples of trial close questions. John “The F&I Professor” Vecchioni explains how they can help you avoid objections and pave the road to the sale.

July 7, 2015

F&I Tip of the Week: Key Replacement

UDS’ Gerry Gould thinks it’s never too late to pitch a customer on a product like key replacement. He says it’s all about taking the customer back to how they felt when they lost their keys.

June 11, 2015

F&I Tip of the Week: Make It Your Own

Word-tracks are a great tool for overcoming objections, but UDS’ Drew Leslie explains why injecting a little personality will go a long way.


April 28, 2015

F&I Tip of the Week: Selling Off the Base Payment

F&I trainer Gerry Gould explains how ensuring customers understand that the base payment only includes their vehicle and a factory warranty can help fuel F&I product sales.

December 9, 2014

F&I Tip of the Week: Which F&I Manager are You?

F&I trainer Gerry Gould breaks down two types of F&I managers that should be avoided at all cost. He then details the qualities of the ideal F&I manager.

December 2, 2014

F&I Tip of the Week: The F&I Close

The most powerful closing tool in an F&I manager’s arsenal is a simple question. F&I trainer Gerry Gould reveals what it is and issues a challenge to F&I managers who use it.

November 4, 2014

F&I Tip of the Week: Instinct vs. Process

F&I trainer Gerry Gould says when F&I managers let their instincts trump process, their profits take a hit.

August 26, 2014

F&I Tip of the Week: Objection Prevention

Every F&I manager knows they’re going to sell something, but is your office flaunting it? United Development System’s Gerry Gould says there’s one way you can tell.