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May 9, 2017 - Industry News

Maserati Rolls Out CPO Program

© 2017 Copyright Maserati Automotive

The new offering places two years of unlimited mileage warranty coverage on the hoods of all vehicles sold under the Officine Maserati Certified Pre-Owned program. Buyers also get a free three-month trial of SiriusXM.

Tags: certified pre-owned vehicles, Maserati, used-vehicle sales

April 5, 2016 - Industry News

Maserati, Chase Sign Auto Finance Agreement

Chase will provide Maserati North America dealers with retail financing and leasing under the Maserati Capital USA brand. Chase will also provide commercial lending and treasury services to the high-end automaker's dealers.

Tags: Captive, Chase, Maserati

September 3, 2015 - Industry News

Dealer Group Accuses Maserati of Inflating Sales Numbers

A New York-based dealer group has filed a $200 million lawsuit against Maserati, claiming that the OEM inflated sales numbers and rewarded dealers who participated in its illegal schemes.

Tags: Bellavia Blatt, compliance, Lawsuit, manufacturer incentives, Maserati

February 11, 2014 - Industry News

Dataium: Game Day Ads Drive Dealer Website Traffic

Maserati, Jeep and Jaguar dealer websites experienced increases in online shopping activity following the Super Bowl.

Tags: Dataium, Jaguar, Jeep, Maserati, Super Bowl, television advertising

February 4, 2014 - Industry News

KBB: Maserati Ghibli’s Super Bowl Commercial Garners Highest Consumer Interest

Jaguar F-Type, Hyundai Genesis and Audi A3 also saw a strong surge in search activity on KBB.com.

Tags: advertsing campaign, Jaguar, Kelley Blue Book, Maserati, Super Bowl, television advertising

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