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Online Marketing

Click to Buy

WebBuy isn’t just another digital retailing system. It’s a dealer-funded, dealer-centric platform its creators say will solve F&I’s biggest headaches. And it'll do so with the help of RouteOne.

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CarHub.com Quiz Targets Super Bowl Viewers

CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.

Car Shoppers Looking for Deep Discounts, SUV/CUVs on Cyber Monday, Survey Shows

Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.

EVOX Images Enhances Virtual Showroom Technology

The automotive imaging company, which supplies 360-degree imaging to more than 22,000 dealer websites, has expanded its virtual reality content.

CarGurus Adds Consumer Marketing Executive

GarGurus has named Sara Welch senior vice president of consumer marketing. The 10-year marketing veteran previous held executive marketing roles at Gazelle and TripAdvisor.

GM's Online Used-Car Purchasing Site Goes Live

The automaker Factory Pre-Owned Collection portal is now live. The site, which will open up the automaker's remarketing channel to consumers, contains more than 30,000 used cars with less than 37,000 miles on the odometer.

Agents of Change

Studies show that change is coming to the finance department, and dealerships like Northwest Honda and Southern Chrysler-Jeep are making sure their F&I offices are ahead of the digital curve.

Ford Syndicating Dealer Inventory to CarGurus.com

Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.

DealerSocket Report Offers Tips On How to Thrive in Slow-Growth Times

DealerSocket released its annual Dealership Action Report, which emphasized the importance of formal, technology-driven processes to thrive and increase profitability during slow periods.

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DealerSuccess Launches Online Deal Tool

DealerSuccess announced the launch of Virtual Deal, an online deal creator that uses DMS-integrated technology to give consumers the option to work an entire deal online.

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