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January 23, 2017 - Industry News

Study: Reviews, Social Media Drive Sales and Service

Digital marketing firm Digital Air Strike has released its sixth annual “Automotive Social Media Trends” study, which includes statistics relating to the importance of online reviews and social media engagement among car buyers and service customers.

Tags: Customer Reviews, Digital Air Strike, digital marketing, social media, twitter

June 2, 2015 - Industry News

FTC Clarifies Online Marketing Guidelines in Latest Update

The Federal Trade Commission released updated guidance regarding endorsements and testimonials. It addresses topics such as Twitter endorsements, Facebook 'Likes' and YouTube videos.

Tags: Facebook, fake reviews, FTC, Guidelines, online advertising, social media marketing, twitter, YouTube

April 10, 2014 - Industry News

J.D. Power: Social Media Impacting Purchase Decisions for All Generations

According to the J.D. Power’s 2014 Social Media Benchmark Study, customers are more likely to repurchase from the same brand if their social media and marketing experiences with that brand are positive.

Tags: Facebook, J.D. Power and Associates, social media, twitter, YouTube

July 24, 2012 - Industry News

Edmunds.com Claims Largest Social Media Presence Among Shopping Sites

Edmunds.com reached a Facebook milestone by gaining more than 100,000 “likes” on the social network. The vehicle information site is now the top automotive info website on Facebook and Twitter.

Tags: Ask the Car People, automotive information website, Edmunds.com, Facebook, social media, twitter

July 10, 2012 - Industry News

Social Media Firm to Help Market Repair Services

Social media consulting firm Maximize Social Media LLC has launched a new program to help dealers and repair shops promote their services.

Tags: auto repair, Facebook, Maximize Social Media, Pinterest, social media consulting, twitter, YouTube

June 7, 2012 - Industry News

Software Maker Demonstrates Facebook for the Car

A Software maker will demonstrate a new platform that will allow drivers to share their music playlist on Facebook. The unveiling is being used to demonstrate how social media framework will allow automotive apps to become 'social by design.'

Tags: Facebook, Firmware Over the Air, hybrid navigation, Jeep Wrangler Sahara, QNX CAR 2, QNX Software Systems, software platform, twitter

April 17, 2012 - Industry News

Facebook Ads Growing as Users Slowing, Study Finds

Retailers have already increased their share of impressions by 10 percentage points, amassing one quarter of all impressions served.

Tags: digital marketing, facebook advertising, Faceboook, social media, twitter

April 17, 2012 - Industry News

DealerRater Previews New Dealer Tool

The dealer review site's new tool allows users to monitor reviews across the web, improve their online visibility, and track and promote their efforts on social-media sites.

Tags: DealerRater.com, Facebook, Internet Leads, Internet Shopper, online reputation management, twitter

April 3, 2012 - Industry News

Ford Takes to Social Media

Ford Motor Co. is expanding the reach of its customer service agents, who will now be accessible on such social media sites as Facebook and Twitter.

Tags: Facebook, Ford, social media, twitter

February 9, 2010 - Industry News

Dealers Taking to Social Media, Says New Study

GOSO, a Web and social media company, has released an independent study which indicates dealerships are aggressively pursuing social media strategies. However, a number of dealers remain skeptical of its impact.

Tags: Facebook, social media, twitter

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