IntelliChoice, an independent, third-party automotive consulting firm announced October 15th that for the third consecutive year, Honda has the best certified used car program of any non-luxury company, according to its third annual ranking of certified pre-owned vehicle programs. Honda's program also earned IntelliChoice's award for having the best warranty for pre-owned vehicles.

"More than 80 percent of the buyers of certified pre-owned Honda vehicles are buying a Honda for the first time," said Jeff Conrad, assistant vice presidet of dealer relations at American Honda Motor Co., Inc. "We consider used cars as a key entry to the Honda family, so it's important for us to have the best used car program and the best used car warranty."

The IntelliChoice survey is designed to rate how vehicle manufacturers meet customer expectations for quality pre-owned cars. Pre-owned vehicle programs are judged according to their inspection lists, warranties, roadside assistance benefits and return/exchange guidelines, and IntelliChoice determines which programs provide the most benefits to the customer. The 23 different certified pre-owned vehicle programs have been divided into two divisions--Luxury and Non-Luxury--as target consumers vary between the two classes.

For more information, visit www.intellichoice.com.

0 Comments