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Reynolds and Reynolds Wins SAMA Award for Best Practices in Strategic Customer Management

April 30, 2002

The Reynolds and Reynolds Company announced Apr. 30 that it received the Strategic Account Management Association's Account Performance Award for its integrated management solutions for Southeast Toyota Distributors, LLC. The award was presented at SAMA's annual conference in Orlando, Florida.

According to the company, the SAMA Performance Award recognizes outstanding strategic account management performance on the part of organizations providing new ideas and approaches for their customers. The Reynolds award specifically reflects the efforts of the company's Enterprise Solutions Group which claims to have resulted in higher market share, incremental revenue and other value for Southeast Toyota Distributors. Based in Deerfield Beach, Florida, Southeast Toyota distributes vehicles to 163 Toyota dealerships in the southeastern United States.

Reynolds began working with SET in 1997. Since then, Reynolds claims it has consulted with the organization to build a long-range strategy that has led to a solid partnership and quantifiable business results.

"Most companies today have developed a strategic account program to support the business requirements of their most strategic customers," said Lisa Napolitano, SAMA's president and CEO. "The difference in the quality of these programs varies based upon a firm's ability to fulfill its customers' expectations. Reynolds and Reynolds is relentless in its drive to produce significant bottom-line results for its customers."

Judges for the award represented the Harvard Business School, Eli Lilly and Company, Xerox Corporation, SAP AG, Sales and Marketing Management Magazine, Schneider Electric/Square D and SAMA.

Rick Boyer, vice president of the Reynolds Enterprise Solutions Group, said that the award represents the cumulative efforts of many Reynolds associates in working with Southeast Toyota Distributors.

"It is a privilege to receive this award and an ongoing privilege to work with Southeast Toyota Distributors, whose forward-thinking approach to business strategy and planning helped make our joint success possible," he said. "Southeast Toyota's phenomenal success in sales per outlet, profit per dealer, dealer satisfaction and customer satisfaction speaks to its savvy and leadership. It's the outstanding work of our Southeast Toyota account team, and their passion for partnering with our customer, that has resulted in Reynolds achieving this prestigious award," Boyer said.

Jeff Hall, Southeast Toyota Distributors' director of Dealer Systems said, "The long term partnership between Southeast Toyota and Reynolds has paid significant benefits to both our dealers and to Southeast Toyota. What sets Reynolds apart is their focus on our business and their desire to partner with Southeast Toyota; we believe it is critical to our future success. We are very pleased to be associated with Reynolds and are delighted about them winning the SAMA award for their account management practices with Southeast Toyota."

With more than 2,200 members, SAMA is an international non-profit organization that focuses on the professional development of executives charged with managing customer relationships. Headquartered in Chicago, it says it is devoted to developing and promoting the concept of customer-supplier partnering.

Southeast Toyota Distributors, LLC, ( is a franchised distributor of Toyotas. The company distributes vehicles in Alabama, Florida, Georgia, and North Carolina and South Carolina. Headquartered in Deerfield Beach, Florida, Southeast Toyota is owned and operated by JM Family Enterprises, Inc. (

Reynolds and Reynolds, headquartered in Dayton, Ohio, is a provider of integrated information management solutions to the automotive retailing marketplace. The company's services include a full range of retail and enterprise management systems, networking and support, e-business applications, Web services, learning and consulting services, customer relationship management solutions, document management and leasing services. To find out more about the company and its products and services, visit

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