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Saab Cars USA Recognizes Reynolds and Reynolds' After-Sales Marketing Program

January 17, 2003

The Reynolds and Reynolds Company announced that Saab Cars USA, Inc. has recognized the company's Lifecycle Management System as being a highly effective solution for retaining customers.

According to the company, the Lifecycle Management System is an after-sales customer loyalty program specifically designed to help Saab retailers reach, retain and renew more customers during the vehicle ownership lifecycle.

Reynolds and Reynolds claims that in 2002, several Saab dealerships using the Lifecycle Management System benefited from an increased response rate and an increase in average return on investment. The Reynolds Lifecycle Management System helps retailers capitalize on this and, ultimately, increase their bottom line, says the company.

The Lifecycle Management System includes personalized Service Reminders by mail and e-mail, plus telephone follow-up, all managed by Reynolds' Campaign Management Services (CMS). The program gives Saab retailers the flexibility to choose the combination of features that make sense for their dealerships and the contact methods that their customers prefer.

"The Lifecycle Management System targets the right customers through the right channel - mail, e-mail or telephone - at the right time with the right offer," said Kelly Kavanaugh, vice president of Reynolds CMS. "It has proven results of helping Saab retailers cultivate loyal service customers that lead to increased profits and loyalty to their dealership when the customer is ready to buy a new car."

The Reynolds' Lifecycle Management System, which retailers can use to target both active and inactive customers, is designed to carry forward Saab's corporate brand. The program also provides Saab retailers with a service and support structure designed entirely around and for their dealership. Reynolds consultants, who are dedicated to assisting Saab retailers, are available by phone or on-site visit to provide insight and offer best practices and recommendations for achieving even higher results throughout the entire dealership and across all retail locations.

Saab Cars USA, Inc., a wholly owned subsidiary of Saab Automobile AB, is the importer and distributor of Saab 9-3 and 9-5 automobiles and is headquartered in Norcross, Ga., near Atlanta. Saab Automobile AB, owned by General Motors, is active in more than 50 countries worldwide. For more information, visit www.saabusa.com.

Reynolds and Reynolds (www.reyrey.com) is a provider of integrated solutions that help automotive retailers manage change and improve their profitability.

The company's software, service and training solutions include a full range of retail and enterprise management systems; networking and support; e-business applications; Web services; learning and consulting services; CRM solutions, document and data management and leasing services. Reynolds serves more than 20,000 customers comprising 90 percent of the automotive retailers and all car companies in North America. It conducts CRM consulting services on five continents.

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