AWARE Provides Research For and About Women

TAMPA, Fla. -- AWARE, Advancing Women in Automotive Retail Enterprises Ltd., announced its new interviews and articles, which are organized under the headings Women Speak, Women Teach and Women Customers.

Based on AWARE research, the pieces are written by 23 national and international industry professionals across the retail automotive industry.

Women Speak includes interviews about how leading women have achieved their success. Women Teach gives “how-to” industry articles to educate women. Women Customers has interviews about how to communicate with, get and keep female customers.

These articles are a new feature on AWARE’s Web site, www.awareforwomen.org. They are intended to help members learn, gain greater insights about the retail auto industry, find mentors and network.