Deerfield Beach, Fla. -- Mike Tiufekchiev has been promoted to vice president of sales for Southeast Toyota Finance (SETF), a division of World Omni Financial Corp. (WOFC).

Tiufekchiev, who has 20 years experience in the captive automotive financial services industry, will be responsible for managing the Sales Planning and Analysis departments of SETF, as well as the company’s field sales force.

Prior to this position, Tiufekchiev served as the director and assistant vice president of Sales for Southeast Toyota Finance. He joined World Omni Financial Corp. in 1999 as director of Commercial Operations.

Before joining World Omni, Tiufekchiev was the South Florida regional manager for Primus Automotive Financial Services and Commercial Finance senior analyst for General Motors Acceptance Corp.

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