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Mossy Dealer Group Adopts DealerSocket CRM Platform

July 14, 2006

SAN CLEMENTE, Calif. -- Mossy Automotive dealer group has adopted an enterprise-wide CRM solution using DealerSocket, a platform developed by FireSocket, a software company serving automotive dealer organizations across the U.S.

The move to DealerSocket, formalized in early 2006, impacts all departments at all ten dealers in the San Diego-based company, standardizing sales, service, customer satisfaction index (CSI) and marketing. Mossy represents four nameplates - Nissan, Ford, Chevrolet, and Toyota - and operates in ten dealerships in major markets.

In 2004, Mossy Nissan of Houston selected DealerSocket to work within its Procede® dealer management system to integrate a single customer's data between the sales floor, internet sales, marketing, customer service, marketing departments and automotive service.

Strong results boosting Mossy Houston Nissan's CSI and optimizing sales and service operations lead Mossy to expand the DealerSocket platform beyond its lone Houston location. Today more than 400 employees work on the deployed enterprise-wide CRM system.

"The DealerSocket platform allows us to further build on our personal, one-on-one customer relationship and leverage that relationship through all of our communications with that customer over time," said Jason Mossy, the executive responsible for selecting the DealerSocket platform.

For more information on this implementation, please go to

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