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First Advantage CREDCO Verifies One Half Million Identities

January 8, 2007

Poway, Calif. — First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation has announced that BuyerID — the company’s suite of smart identity verification solutions — has helped automotive dealers verify more than 500,000 consumer identities in over 1,100 dealerships nationwide since its launch in late May.

BuyerID is available on over 40 dealer sales and finance platforms, including the REYNOLDSYSTEM from Reynolds and Reynolds. BuyerID is also available directly through First Advantage CREDCO via its platform.

“We are pleased to work with First Advantage CREDCO to help protect our dealer customers from fraud”, said Christopher Morris, senior director of F&I services at Reynolds and Reynolds. “Integrating BuyerID into the Reynolds CreditMaster platform has proven to be a convenient and effective solution for protecting dealership profits.”

According to the FBI, identity theft is considered the fastest growing crime in the United States. Automotive dealers, which have become prime targets, are now more motivated than ever to protect their dealerships from related fraud losses.

“As the threat of identity theft and resulting dealership losses continue to grow, so does the demand for identity verification solutions,” said Eric J. Rumsey, president of First Advantage CREDCO. “BuyerID offers a solution that helps protect dealers from identity theft throughout the purchase cycle, and one that’s easily integrated into their F&I processes.”

The complete BuyerID suite includes BuyerID Alert, BuyerID Index, BuyerID Advanced and BuyerID Check.

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