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Autobytel Announces Launch of MyRide.com

February 15, 2007

Irvine, Calif. and LAS VEGAS — Autobytel Inc., an automotive Internet marketing services company, announced at the 2007 National Automobile Dealers Association (NADA) Conference the upcoming launch of its next-generation consumer Web site, MyRide.com, the world’s first fully-integrated automotive vertical search experience.

Set to officially launch during the second quarter of 2007, MyRide.com is a bold leap forward for the automotive Internet. It creates a much needed solution for consumers who want a single comprehensive gateway to the vast array of information available on the Internet, related to all aspects of the automotive purchase and ownership lifecycle. The new site, which deeply integrates automotive content with categorized auto search results from across the Web, will also provide significantly more marketing touch points for dealers, manufacturers and other service providers.

“MyRide.com makes it incredibly easy for consumers to quickly get to the most relevant automotive information they need from across the entire Web,” said Jim Riesenbach, president and CEO of Autobytel. “We know that consumers tire of jumping from site to site or sifting through thousands of irrelevant search results to get to useful automotive information.

“MyRide.com is designed to provide the most comprehensive and easy-to-use experience imaginable through a unique combination of deep auto-related content and listings, ‘Automotive SmartSearch,’ and extensive multimedia resources. We believe MyRide.com will give frustrated consumers much-needed relief while providing unique marketing opportunities for the automotive industry.”

MyRide.com seamlessly integrates focused content and search results for the purchase, ownership, enhancement and enthusiast behaviors that define today’s automotive experience.

Using MyRide.com, consumers can easily find a new or used car, car parts, accessories, and even a local business for service and repair, based on a tightly-focused combination of relevant content and auto-related web search results and user-generated content.

Using a state-of-the-art proprietary publishing platform, MyRide.com was designed from the ground up to bring together best-in-class technologies and content from a wide range of third-party providers. The site is expected to offer the Internet’s most comprehensive used-car products with an inventory of millions of vehicles and the most advanced vertical auto search product through strategic relationships with Vast and Kosmix, respectively. Additional upcoming relationships with auto accessories/parts providers and local directory products will offer users content covering nearly every aspect of the automotive experience cycle.

One of the most compelling elements of MyRide.com is the way the site has been designed to evolve, adapt, and interpret consumer behavior, which will enable MyRide.com to respond to user questions, create content based on them and, over time, adapt the system to address the interests and most pressing needs of its users. Consumer generated content will also play a key role in MyRide.com as the site evolves, informing future car buying and ownership decisions by allowing users to participate via surveys, blogs, polls, reviews and ratings.

MyRide.com also presents full-screen vehicle and extensive video assets and capabilities. Relevant multimedia content will be integrated throughout the MyRide.com search and navigational experience, not just segregated in galleries as on many other sites.

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