Outsell Conducts Studies About Online Automotive Buying Habits

MINNEAPOLIS — Outsell, an Internet auto sales and marketing company, has conducted a series of studies into the car purchasing habits of consumers.

Over the next few months, Outsell will be releasing the results from its iBase Insights series.

The iBase Insight Series from Outsell is a series of consumer-centric insights designed to help automotive leaders make decisions that will attract, develop, close and grow more business. These insights are the product of research studies conducted by Outsell.

The results show that auto dealers will need to revisit their marketing and sales strategies to increase margins in an industry that is increasingly moving online.

Outsell will be releasing its latest iBase Insights as follows:

January 2007 - How Far Online?

How far do consumers want to go online when making a vehicle purchase? What key strategies can be implemented at a dealership to target these online consumers?

February 2007 - The Decision Matrix: What Factors Impact Purchase Decisions?

Are there specific triggers that increase the likelihood of a sale?

March 2007 - The Importance of Speed: Follow-up & Fast Transactions for Auto Buyers

How fast do consumers expect to be followed up with? How long is too long on the dealer lot? What strategies can automotive leaders employ to ensure a smooth and fast transaction for the consumer?

April 2007 - Holistic Customer Service: Engaging the Consumer & Closing the Sale

What is "good customer service"? What impact can it have on consumer satisfaction and the profitability of the automotive vehicle purchase?

"The winners and losers in the automotive sales market will be determined by their ability to establish and effectively market their online and in-store sales experience,” said Mike Wethington, CEO of Outsell. “Those that respond to the needs of today's 'always-on-consumer' will gain market share and increase their profitability",

Outsell is also working with top auto dealerships on a series of Webinars aimed at educating dealers in Internet marketing. The first Webinar will air on March 20, 2007 at 2 pm EST.