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AskPatty.com Launches New Female-Friendly Dealer Web Solution

December 12, 2007

Sarasota, Fla. — AskPatty.com Inc. launched its Version 3.0 Dealer Web Solution for Ask Patty Certified Female-Friendly Dealers. This latest design integrates seamlessly with automobile dealer Websites and allows dealers enrolled in the AskPatty Certified Female-Friendly program to effectively deliver online information and services to female consumers.

Currently most automotive Websites are designed by men for men and do not address the needs of women. The AskPatty Websites are designed specifically for women and provide the tools and resources most requested by women.

Utilizing Certified Female-Friendly Web icons on a dealer’s main Website, the new AskPatty sites are easily identified and accessed. The AskPatty Female-Friendly site is an extension of a dealer’s main site, many of the same features are merely presented in a more appealing and inviting format for a female audience.

The sites provide a host of features to assist women through the automobile purchasing process. The credit and financing process is often time-consuming or unpleasant for anyone purchasing a car. So now, more than ever, consumers are looking to get pre-approved for a car loan. In response to this, Ask Patty partnered with Dealer Centric and incorporated their narrated credit application and online pre-approval process, allowing consumers the opportunity to get pre-approved for a loan before visiting a dealership.

The auto industry is male dominated and currently less than 4 percent of automotive salespeople in the country are women, the new site provides an innovative tool where women can learn about employment opportunities with their local Certified Female-Friendly Dealership. In return, the dealership is provided with a new avenue for employment candidates.

Dealers directly benefit from several new features of the Website, many of which provide new leads and generate traffic, including: the Easy Quote button, capabilities to send questions to designated sales or service personnel, and the ability to schedule maintenance or service online.

The new Online Chat Icon allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today’s busy world, women are looking for timely responses, and this new tool provides yet another way to address the needs of the consumer. The exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

“With the ever-increasing importance of reaching and communicating effectively with women online, AskPatty 3.0 is the perfect resource for car dealerships to obtain information, develop loyalty and support women throughout the entire car buying experience," said Peter Martin, CEO of AskPatty.com Inc.

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