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Dealerskins Named Preferred Website Provider for Chicago Automobile Trade Association

March 3, 2008

NASHVILLE, Tenn. — Dealerskins, a division of Dominion Enterprises and a provider of automotive dealer Web solutions, has been selected as the preferred Website provider for the Chicago Automobile Trade Association (CATA). As CATA’s new preferred Website provider, Dealerskins will provide Web development services to the association’s dealer base as well as on-going best practices seminars to show dealers how to maximize Website ROI.

As part of the relationship, Dealerskins brought in its sister company, auto inventory management, marketing and intelligence solution provider DataOne Software. DataOne Software, which is also a division of Dominion Enterprises, will use its WebMall technology to fuel the recently launched DriveChicago.com Website.

DriveChicago.com is Chicago and northwest Indiana’s most comprehensive online resource for researching and purchasing new and used cars. The site, which is owned and operated by the Chicago Automobile Trade Association, showcases more than 100,000 new and used vehicles. Supported by over 540 Chicago dealerships, it is the area’s largest local automotive inventory listing.

“We are delighted to have Dealerskins on board as a marketing partner and preferred Website provider. They are well known for their rich-featured and dynamic Websites and our dealers can benefit greatly from the upcoming series of best practices seminars that will focus on how to make their Websites perform at maximum potential,” commented DriveChicago.com General Manager Mark Bilek. “We are also grateful to them for bringing DataOne to the table to drive the technology behind our new DriveChicago.com Website. We needed a company that had the technology to develop and support such a site,” Bilek added.

“Dealerskins is extremely excited to be the preferred Website provider for the Chicago Automobile Trade Association and we look forward to a long and successful relationship with their dealers,” said Kerry L. Cave, national sales director at Dealerskins. “Our mission is to educate the industry about Website structure, best practices and consumer usage to help dealers generate a greater volume of highly qualified leads with lower costs,” Cave added.

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