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Dealership Finance Secrets Revealed by Edmunds.com

August 18, 2008

SANTA MONICA, Calif. — Edmunds.com, the online resource for automotive information, has released a consumer's guide called "Confessions of an Auto Finance Manager," which reveals numerous auto finance strategies that can rob consumers and drive up dealership profits.

"The auto finance process is extremely complicated and foreign to most consumers," said Philip Reed, Senior Consumer Advice Editor for Edmunds.com, and co-author of the new series. "After negotiating a fair price with a salesperson, consumers are forced to face the auto finance manager who presents an array of confusing options and financing choices. It's no surprise consumers often make poor decisions in this environment."

Packed with real life-stories and back room secrets, "Confessions of an Auto Finance Manager" reads like a novel while providing vital self-defense strategies for consumers. The guide is a follow up to Edmunds.com's successful "Confessions of a Car Salesman."

"Confessions of an Auto Finance Manager" advises consumers on topics such as pre-approved loans, credit scores, interest rates and F&I products.

"Auto finance managers generate enormous profits for a dealership and are some of the highest paid employees," said Reed. "They profit directly from consumers' lack of knowledge."

More detailed guidelines for successful navigating the auto finance process are available in Confessions of an Auto Finance Manager.

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