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EasyCare Partners With Carfax

February 2, 2011

NORCROSS, Ga. — EasyCare and Carfax have partnered to provide an automatic link to participating dealers’ Carfax Vehicle History Reports from their EasyCare CoVideo messages.

Now, Internet shoppers can easily receive a complete package of vehicle information including personalized video vehicle walk-arounds, Carfax Report, dealership information and complete contact information.

“Used-car buyers expect to see a Carfax Vehicle History Report wherever they shop,” said Larry Gamache, communications director for Carfax. “CoVideo makes it easy for dealers to give potential customers the information they need to make a faster buying decision.”

Larry Dorfman, CEO of EasyCare, added, “This agreement with Carfax is an important part of our stated commitment to deliver proven processes and comprehensive support to bring more customers buying more from EasyCare dealerships, more profitably. Together with Carfax, we’re helping dealers address the increasing demand for transparency in the pre-owned vehicle buying process.”

The two companies intend to expand the parameters of this agreement in ways that will further enhance the customer’s confidence when shopping for pre-owned vehicles.

“The Carfax Vehicle History Report helps tell the vehicle’s story, while CoVideo makes it easy for a dealer to forge a personal connection by providing a real look at the car itself, and by introducing the dealership personnel ‘in person’ before the customer ever reaches the dealership,” Dorfman continued. “We’ve learned that the more the customer can learn about the car and the dealership online, the more likely they are to purchase.”

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