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Honda, Toyota Record Record-High Transaction Prices, TrueCar Reports

July 3, 2012

SANTA MONICA, Calif. — TrueCar.com reports that the average transaction price for light vehicles in the U.S. market climbed for all manufacturers except for Ford and GM. The average transaction price, the vehicle information site estimated, was $30,508 in June 2012, up $849 (2.9 percent) from June 2011 and up $148 (0.5 percent) from May 2012.

"Despite the relative slowdown in the last two months, the auto industry continues to experience improved profitability with strong year-over-year sales, historically high transaction prices and precise incentives spending," said Jesse Toprak, vice president of market intelligence for TrueCar.com.

 

Manufacturer

June 2012 Transaction Price

May 2012 Transaction   Price

June 2011 Transaction   Price

Percent Change June 2011 to June 2012

Percent Change May 2012   to June 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

 $29,590

 $29,679

 $28,568

3.6%

-0.3%

Ford (Ford, Lincoln)

 $31,947

 $31,676

 $32,599

-2.0%

0.9%

GM (Buick, Cadillac, Chevrolet, GMC)

 $32,824

 $33,142

 $33,842

-3.0%

-1.0%

Honda (Acura, Honda)

 $27,055

 $26,984

 $25,763

5.0%

0.3%

Hyundai/Kia

 $22,121

 $22,196

 $20,510

7.9%

-0.3%

Nissan (Nissan, Infiniti)

 $28,283

 $27,817

 $27,595

2.5%

1.7%

Toyota (Lexus, Scion, Toyota)

 $27,910

 $27,801

 $25,842

8.0%

0.4%

Volkswagen (Audi, Volkswagen)

 $33,368

 $33,160

 $32,348

3.2%

0.6%

Industry

 $30,508

 $30,360

 $29,659

2.9%

0.5%

           

 

Additionally, TrueCar.com estimated that the average incentive for light-vehicles was $2,432 in June 2012, up $36 (1.5 percent) from June 2011 and down $124 (4.8 percent) from May 2012.

 

 

Manufacturer

June 2012 Incentives

May 2012 Incentives

June 2011 Incentives

Percent Change June 2011 to June 2012

Percent Change May 2012   to June 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

 $3,192

 $3,106

 $3,049

4.7%

2.8%

Ford (Ford, Lincoln)

 $2,489

 $2,650

 $2,641

-5.8%

-6.1%

GM (Buick, Cadillac, Chevrolet, GMC)

 $3,014

 $3,368

 $2,948

2.3%

-10.5%

Honda (Acura, Honda)

 $2,314

 $2,353

 $1,766

31.0%

-1.6%

Hyundai/Kia

 $1,253

 $1,242

 $1,364

-8.2%

0.9%

Nissan (Nissan, Infiniti)

 $2,645

 $2,766

 $2,214

19.5%

-4.4%

Toyota (Lexus, Scion, Toyota)

 $1,699

 $1,968

 $1,891

-10.2%

-13.7%

Volkswagen (Audi, Volkswagen)

 $2,485

 $2,560

 $2,035

22.1%

-2.9%

Industry

 $2,432

 $2,556

 $2,396

1.5%

-4.8%

 

 

TrueCar.com estimated that the ratio of incentives to average transaction price for light-vehicles was 8 percent in June 2012, down from 8.1 percent in June 2011 and down from 8.4 percent in May 2012.

 

Manufacturer

June 2012 Incentives/Avg. Transaction Price

May 2012 Incentives/Avg. Transaction Price

June 2011 Incentives/   Avg. Transaction Price

Percent Change June 2011 to June 2012

Percent Change May 2012   to June 2012

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.8%

10.5%

10.7%

0.1%

0.3%

Ford (Ford, Lincoln)

7.8%

8.4%

8.1%

-0.3%

-0.6%

GM (Buick, Cadillac, Chevrolet, GMC)

9.2%

10.2%

8.7%

0.5%

-1.0%

Honda (Acura, Honda)

8.6%

8.7%

6.9%

1.7%

-0.2%

Hyundai/Kia

5.7%

5.6%

6.7%

-1.0%

0.1%

Nissan (Nissan, Infiniti)

9.4%

9.9%

8.0%

1.3%

-0.6%

Toyota (Lexus, Scion, Toyota)

6.1%

7.1%

7.3%

-1.2%

-1.0%

Volkswagen (Audi, Volkswagen)

7.4%

7.7%

6.3%

1.2%

-0.3%

Industry

8.0%

8.4%

8.1%

-0.1%

-0.4%

 

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