The Industry's Leading Source For F&I, Sales And Technology

Top News

BMW Financial Services Releases Facebook App

October 16, 2012

WOODCLIFF LAKE, N.J. — BMW Financial Services unveiled a new app for Facebook called “The Ultimate Drive.” The community app is designed to allow drivers to share favorite routes and roads.

This is the first time a captive automotive finance company has offered a Facebook app for this purpose. The free app is available to all driving enthusiasts and existing BMW customers.

“Providing this Facebook app is a natural extension of our strategy to strengthen the community among BMW Financial Services customers,” said Ed Robinson, president and CEO of BMW Group Financial Services, Americas Region.

“As a globally-recognized brand, BMW leverages the Facebook platform, which having surpassed one billion users, has become the preeminent tool for online conversations.” The Ultimate Drive for Facebook features millions of miles of user-suggested driving routes, detailed descriptions, photos and user ratings. The Facebook app includes the ability to view routes using Google Street View.

“We’re impressed by the degree to which BMW has understood its drivers’ needs and embraced the Ultimate Drive community platform to the fullest,” said Daniel Pifko, CEO and co-founder of SocialNav Inc., the San Francisco-based company that worked with BMW Financial Services to create the technology powering The Ultimate Drive for Facebook.

The Ultimate Drive for Facebook also allows existing BMW Financial Services customers to generate a loyalty voucher worth up to $700 off the first finance or lease payment on a new 2012 or 2013 BMW. Up until the end of this year, users can claim this offer by reserving a test drive within the app.

“What better way to enjoy the perfect road than with your friends. We hope that The Ultimate Drive for Facebook will help fans of BMW share their passion within their social networks,” said Pawan Murthy, general manager of online business for BMW Financial Services.

Your Comment

Please note that comments may be moderated. 
Leave this field empty:
Your Name:  
Your Email:  



N.C. Dealer David Westcott to Lead NADA in 2013

The national dealer association named David Westcott as its new chairman for 2013. Forrest McConnell, III, was elected vice chair.