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IAS Unveils Negative Equity Protection

October 30, 2012

AUSTIN, Texas — Fresh off of its national training tour, Innovative Aftermarket Systems (IAS), a provider of F&I aftermarket programs, unveiled Trade Assurance Plus (TAP). Officials said the new product will be ready for dealership implementation on Nov. 1.

Trade Assurance Plus protects consumers against negative equity when they trade in their vehicle. The program offers up to $5,000 of negative equity protection on most vehicles up to $50,000 MSRP. Other restrictions may apply. 

“The one constant in the car business is change. This makes Trade Assurance Plus an absolute home run for our agents and dealers since it shortens the trade cycle, reduces or eliminates negative equity at time of trade, and encourages the consumer to return to the original selling dealers or dealer group,” said Bob Corbin, president and CEO of IAS. “Plus, the program enables IAS agents to penetrate dealership doors that they otherwise may not have been able to open, and provide those dealerships with a solid finance product to either add to the menu or give away at time of sale.”

Other benefits of the program include a solid retention program for dealerships, as TAP customers receive their negative equity protection only when purchasing another vehicle at the issuing dealer.

The program also allows dealers to target customers with customized communications every six months throughout the lifecycle of the TAP program via email or text. This high level engagement is a built-in component of the program and available to dealers at no additional charge.

For more information, click here.




  1. 1. Tom McDonald [ October 30, 2012 @ 02:16PM ]

    This product concept was pioneered by Family First Dealer Services over 2 years ago. The product they offer is called Trade In Protection.

  2. 2. Spencer Wanderon [ October 30, 2012 @ 02:19PM ]

    They say that imitation is the highest form of flattery. After almost two years, we look forward to a second company to introduce OUR program to the market.

  3. 3. James [ October 30, 2012 @ 10:45PM ]

    Wasn't this product introduced on shark tank last week? Well I'm guessing these two companies can fight it out through civil litigation over the next several months!!! Lol OR both companies could just agree that this is a crap product invented to shrink front end gross profit

  4. 4. Dino [ October 31, 2012 @ 10:29AM ]

    This product wes invented by Marcos Salas over 8 years ago and he applied for a patten with the US goverment back in 1996. Google it


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